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FFG Asmodee Discussion
- SuperflyPete
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- Salty AF
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Fuck that
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- Sagrilarus
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Not Sure wrote: If they can get people to play their collectible games in-store, through tournament giveaways or whatever, then I think they have a good chance of improving their sales. Stronger margins may not hurt those goals much, either.
A pretty big "if",
. . . and I think that right there sets the tone for their future development efforts. FFG was already 75% there, focusing the majority of their efforts on serial-purchase games that do well in the game store environment. If this is where they plan to move from a distribution perspective, it seems to me they've created a big incentive on their designers to produce games that cater to the model.
And if that's the case, then designers that don't cater to that model will likely go to other publishers, or go the Kickstarter route. It becomes a non-issue because Asmodee doesn't carry my games, becomes Games Workshop, a company that produces games that people like me aren't very interested in, at any price. I just don't like the format. I only have one serial-purchase game title I play, and it's a much softer sell than the "organized play" titles FFG is moving these days.
I think there's a lot of unintended consequences due to play out here. Economic systems react to change in unexpected ways.
S.
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Looking at a recent box I received from CSI, it has some interesting information. On the side is "Plaid Hat Games - Mice and Mystics 8th (EN) - 4 pcs/ctn - ___ of 2575". Making assumptions of 8th being the print run number (since I don't believe M&M has ever had an "Edition" tag) and similar print runs, that 4 x 2575 x 8...So over 82,000 units. 10% means online shops moved over 8,200 units. I do suppose when you throw in Amazon with CSI, MM, Cardhause and FunAgain perhaps 10% is achieved.
I don't hide that I haunt game shops and many times I've brought up in discussions about a deal I may have received online and get met with blank faces, I'll see the same people that have a modest weekly game budget spend weekly rather than save a few weeks for an online purchase to get more bang for their buck. One guy was waiting on buying some Armada ships until his birthday when the shop he plays at gives him an extra 15% off that day (which after taxes is about 7% off MSRP). Anecdotal bits, I know, but repeatable.
The hyper-consumer price sensitive customers are the exception rather than the norm. I see some internet hand-wringing, but as a whole, this will happen and a year from now it'll be forgotten.
Locally, in a small-market off the top of my head I can name 7 games shops that are established and steady. 10 years ago there was maybe 3. That doesn't happen if customers are migrating online just to save a few bucks.
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Asmodee is cutting out the middle man with online shops, that bit has been overlooks so far. Online specialty retailers need to buy direct from them now.
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- Sagrilarus
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Often the phrase "street price" is used here, so their $99 has a perceived value of $68. Their X-Wing at $15 is perceived to be worth $10.
They want to bring perception in line with MSRP.
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Gary Sax wrote: VonTush---your assumptions about the volume done by online sellers is consistent with Asmodee's actions in this case, FWIW. And much of the logic behind their actions.
Couldn't you argue that if the online sales avenue was such a small slice there's really no reason to enact this policy and risk losing customers over?
If it's so small why the effort of multiple press releases and being repeatedly vague. Why put years of work into a policy (think they stated this had been in the works for years) when it's goal is to protect those sales that are already occurring?
Also, BGG hit 4 million unique visitors in the past 30 days. How many of those people buy online versus their FLGS?
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charlest wrote: Also, BGG hit 4 million unique visitors in the past 30 days. How many of those people buy online versus their FLGS?
Ignore my ignorance, misread the note...
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- Sagrilarus
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VonTush wrote: I do think part is brand/value control as well.
Often the phrase "street price" is used here, so their $99 has a perceived value of $68. Their X-Wing at $15 is perceived to be worth $10.
They want to bring perception in line with MSRP.
I think this is more about the Perceived Revenue than the Perceived Value. If Perceived Value was the primary driver they'd lift the MSRP and wholesale price for everyone. I think they're ending the free ride for their wholesalers and online retailers because they can make serious coin on that channel starting tomorrow.
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